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“总有一招适合你”品牌网销术大PK【图】

http://altraifigc.com 时间: 2019-10-22 东营新闻网

一筒国际DUIYUXIWANGTONGGUODIANZISHANGWUXIAOSHOUCHANPINDEPINPAIFUQI,ZAIQUEFASHIJIJINGYANDEQINGKUANGXIA,MANGMUTOURUSHIBUQIESHIJIDE。XUANZEYIGECHENGSHUDE、BEIRENKEDEQIENENGMANZUYONGHUDUOYANGHUAXUQIUDEWANGLUOYINGXIAOZHANSHUJIEJUEFANGANFUWUSHANG,SHIMEIYIGEZHONGXIAOQIYEZHUHUOQIDIANZISHANGWUBUMENFUZERENPOQIEXUYAOJIEJUEDEWENTI。BENWENZHENDUIDUOZHONGXINXINGDEWANGLUOYINGXIAOMOSHIJINXINGLEFENXIYUTANTAO,BINGJIEHEQIYEDESHIJIANYUCHENGGONGGUANLIZHEDEJINGYANFENXIANG,DUIYUMEIYIZHONGMOSHIDEPINPAISHIYONGDUJITUIGUANGNANYIDUZUOCHUPINGDING,YIGONGQIUJIEJIAN。

  精准的网络营销战术能够赚得更多的财富

  视频营销

  概念

一筒国际  QIYEHUOZHEZUZHIJIGOULIYONGGEZHONGWANGLUOSHIPIN,FABUQIYEDEXINXI,QIYECHANPINDEZHANSHI、QIYEDEGEZHONGYINGXIAOHUODONG、YIJIGEZHONGZUZHIJIGOU,LIYONGWANGLUOSHIPINBAZUIXUYAOCHUANDAJIZUIZHONGMUBIAOKEHUDEXINXITONGGUOGEZHONGWANGLUOMEITIFABUCHUQU,ZUIZHONGDADAOXUANCHUANQIYECHANPINHEFUWU,ZAIXIAOFEIZHEXINZHONGSHULILIANGHAODEPINPAIXINGXIANGCONGERZUIZHONGDADAOQIYEDEYINGXIAOMUDE。

  案例

一筒国际  “2009KUAILENVSHENG”HUODONGQIJIAN,GUONEIXIUXIANZHUANGPINPAISENMAZHUAZHULEJIHUI,XIESHOUPPSWANGLUODIANSHIGUANFANGWANGZHAN,DUJIAGUANMINGBINGMAIDUANLEPPSPINGTAISHANG“2009KUAILENVSHENG”DESUOYOUGUANGGAOZIYUAN。DANGWANGYOUZAIPPSPINGTAISHANGSHOUKAN“KUAILENVSHENG”XIANGGUANSHIPINSHI,ZAISHIPINKAISHIQIANJIHUANCHONGJIEDUAN,DOUHUIBOFANGSENMADEXIANGGUANGUANGGAO。

一筒国际  PPSSHIMUQIANGUONEISANDAZHUYAOWANGLUOZAIXIANSHIPINGUANKANPINGTAIZHIYI,YESHIXIANZAINIANQINGRENSHIYONGZUIDUODEWANGLUODIANSHIPINGTAI。SENMAPINPAIFUZONGJINGLIXUWEIJUNGAOSUJIZHE,ZHISUOYIXUANZEYUPPSHEZUO,ZHUYAOYINWEI“KUAILENVSHENG”ZUOWEI2009NIANZAIQINGSHAONIANZHONGJIANZUISHOUGUANZHUDEYULEJIEMUZHIYI,QIJIEMUJINGSHENYIJISHOUKANRENQUNYUSENMADEPINPAIXINGXIANGJIDINGWEIYOUZHEHENGAODEQIHEDU,BINGQIEZAIDENGLUPPSPINGTAIDEZHONGDUOWANGMINZHIZHONG,YINZANGZHEDALIANGSENMAPINPAIDEQIANZAIXIAOFEIZHE。SENMAYUQIHEZUO,JIUSHIXIWANGTONGGUOGAIWANGLUOPINGTAISHIZIJIDEPINPAIXINGXIANGYUDANGJINNIANQINGRENSUOGUANZHUDEREDIANYOUYIGEHENHAODEJIEHE。

  ZAICICISHIPINYINGXIAOHUODONGZHENGSHISHISHIZHIQIAN,SENMAZHENDUIXIAOFEIZHEDESHENGHUOXIGUANYIJIZHONGDUOWANGLUOPINGTAIDETEDIANZUOLESHENRUDEDIAOCHA,JINGGUOZHANGQIGUANCHAFAXIAN,QIPINPAIDEMUBIAOXIAOFEIQUNTIDADUOSHINIANLINGJIZHONGZAI16~25SUIZHIJIANDENIANQINGREN。ZAIZHENDUIZHENGGEQINGSHAONIANSHOUSHIXIGUANDEFENXILAIKAN,ZHEIGEQUNTIZHENZHENGKANDIANSHIDESHIJIANHENSHAO,DUIYUZIJIXIAIDEDIANSHIJIEMUJIBENDOUCAIQUWANGLUOXIAZAIHUOZAIXIANGUANKANDEFANGSHIJINXINGGUANZHU。

  SUIHOU,SENMATONGGUOZHUANMENDENEIBUDIAOCHAYANJIUFAXIAN,PPSSHISANDAZHUYAOZAIXIANGUANKANGONGJUZHIYI,YESHIXIANZAINIANQINGRENSHIYONGZUIDUODEWANGLUODIANSHIPINGTAIZHIYI。CIWAI,ZAIYU“KUAILENVSHENG”HEZUODEJIDAWANGZHANDEWANGLUOYINGXIAOHUOBANDANGZHONG,PPSSHIQIZHONGWEIYIYIJIAYONGYOUKUAILENVSHENGDUJIASHIPINBOFANGQUANDEWANGZHAN,BUJINZAINENGGOUZUIXIANTIGONGDAOBISAIZIYUAN,ERQIEYESHISHIPINZIYUANZUIFENGFUDEPINGTAI。TONGSHI,KUAILENVSHENGXUANXIUHUODONGBENSHENZUOWEIYIGECHAOLIUSHIJIAN,QIXIANG“CHANGJIUCHANG,WOZUIXIANGLIANG”DEJIEMUKOUHAOYEYUSENMAFUSHI“BUPANILAIXIU”DEGUANGGAOYUBUMOUERHE。

  优点

  SHIPINYINGXIAOYUQITAYINGXIAOFANGSHIXIANGBIBUJINQIGUANGGAOXINGSHIGENGJIAFENGFUDUOYANG,BINGQIEHAIJUBEIBINGDUYINGXIAODETEZHI,HAODESHIPINNENGGOUBUYILAIMEIJIETUIGUANGJIKEZAISHOUZHONGZHIJIANHENGXIANGCHUANBO,YIBINGDUKUOSANFANGSHIMANYAN,JIAGEYEXIANGDUIDILIAN。

  注意事项

一筒国际  MEIYILEISHIPINDOUYOUQIDUIYINGDEGUANZHONGQUNTI,YINCI,DUIYUPINPAILAISHUO,XIANGYAOZHENDUIZISHENDINGWEI,ZHUAZHUNYUZHIXIANGQIHEDEGUANZHONGQUNTI,JINGZHUN“TOUBEN”DAOZIJIPINPAIDEDEQIANZAIXIAOFEIQUNTISUOGUANZHUDESHIPINZHONG,SHIYIJIANJIQIAOXINGHENQIANGDEGONGZUO。DANGQIANWANGLUOSHIPINWANGZHANFENFANFUZA,ZHEIXUYAOPINPAIDUIYUXIANGGUANWANGZHANDEGUANZHONGQUNGOUCHENG、XIANGGUANSHIPINDEDIANJILIANGDENGJINXINGXITONGFENXI,ZAITOUFANGSHIPINGUANGGAOQIANXUYAOJINXINGDALIANGQIANQIGONGZUO。ERYIDANCHUXIANXUANZESHANGDECUOWU,HENYOUKENENGCHUXIANZHULANDASHUIYICHANGKONGDEJUMIAN。

  PINPAISHIYONGDU:★★★★★(5KE★DAIBIAOSHIYONGGAIFANGFADEPINPAIZUIGUANGFAN,★YUESHAOBIAOSHISHIYONGPINPAIFANWEIYUEXIAO)

一筒国际  JIELUN:ZHIYAONENGZHAOZHUNKEHUQUN,RENHEPINPAIZAIMOUDUANSHIPINBOFANGQIANCHABOJIMIAOZHONGDEGUANGGAODOUBUSHINANSHI。

  TUIGUANGNANYIDU:★★★  (5KE★DAIBIAOZUIRONGYIQUDESHOUXIAO,★YUESHAOBIAOSHIYUENANQUDESHOUXIAO)

  JIELUN:XIANGYAOZHUAZHUNKEHUQUN,SHUOLAIQISHIBURONGYI。

  社区营销

  概念

一筒国际WANGLUOSHEQUSHIWANGSHANGTEYOUDEYIZHONGXUNISHEHUI,SHEQUZHUYAOTONGGUOBAJUYOUGONGTONGXINGQUDEFANGWENZHEJIZHONGDAOYIGEXUNIKONGJIAN,DADAOCHENGYUANXIANGHUGOUTONGDEMUDE。WANGLUOSHEQUSHIYONGHUCHANGYONGDEFUWUZHIYI,YOUYUYOUZHONGDUOYONGHUDECANYU,YINERYIBUJINJINJUBEIJIAOLIUDEGONGNENG,SHIJISHANGYECHENGWEIYIZHONGWANGLUOYINGXIAOCHANGSUO。

案例

一筒国际ZUOWEIGUOJIDIYIDAYUNDONGPINPAI,NIKEYUXINLANGWANGLIANSHOUDAZAODE“NIKEXINLANGTIYUSHEQU”WEINAIKEPINPAIYINGZAOLEQIANGDADEWANGSHANGFENSIYING。JIZHEZAI“NIKEXINLANGTIYUSHEQU”KANDAO,SHEQUZHONGCHULEZAZHIDAODU、BOWENTUIJIAN、JINGCAISHIPINDENGCHANGGUINEIRONG,HAIBAOKUO“XINGMIHUI”、“TONGCHENGYUEZHAN”DENGFENSIZHIJIANFENSIYUPINPAIZHIJIANDEHUDONGBANKUAI。

ZAI“XINGMIHUI”ZHONG,SUOYOUZHUCEHUIYUANDOUNENGGOULEJIEDAODANGQIANSHIJIETITANGELINGYUZHONGYUNIKEQIANDINGHEZUOXIEYIDETITANMINGXINGDESUOYOUQINGKUANG,BAOKUOTAMENXIANGJINDEZILIAO、JINGMEIDEGUANGGAOTUPIAN、BISAIZHAOPIANDENGDENG。TONGSHI,HAIKEYITONGGUODIANJIQIUMITOUXIANG,YUQITAYOUGONGTONGAIHAODEHUIYUANJINXINGHUDONG。

一筒国际ERZAI“TONGCHENGYUEZHAN”BANKUAIZHONG,HUIYUANZEKEYICANJIAGEZHONGGEYANGDEBISAI,XIANGSHOUYUNDONGDELEQUTONGSHIFENXIANGZAIYUNDONGZHONGDEDIANDITIYAN。BUJINKEYIBAOMINGCANJIASAISHI,HAIKEYICHUANGJIANYUCANJIARENHEZIJIGANXINGQUDETUANDUI,BINGYAOQINGSHENBIANPENGYOUJIARU,SHENZHIFAQIHUOYUEZHANGEZHONGBISAI。JIZHEZAIZHEILIKANDAOLEHANGAIZUQIU、LANQIU、PINGPANGQIUDENG9LEIYUNDONGXIANGMUBAOKUOZAIBEIJING、TIANJIN、SHANGHAI、NANJINGDENG12GEDIQUDEBISAIXIAOXI,WANGMINKEYITONGGUOWANGZHANTIGONGDEXIANSUOJINXINGBAOMING,JIARUXINDETUANDUIHUODAILINGZIJIDETUANDUICANJIABISAI。JIZHELEJIEDAO,MUQIANWEIZHIWANGMINYIJINGZAIZHEILICHUANGJIANLE2810GETUANDUI,BINGQIEHAIBUDUANYOUZUIXINDEYUEZHANTIEZICHUXIAN。

一筒国际CHUCIZHIWAI,SHEQUHAITIGONGGEZHONGNAIKEXINKUANYUNDONGXIEDEZHANSHI、JIESHAO,YIJIGEZHONGXIELEIDIANZIZAZHIZAIXIANYUEDUYUMINGXIEJIANSHANG。TONGSHIHAIHUIDINGQIJUXINGHUDONGHUODONG,CIWAI,NIKEHAIHUIWEIHUODONGZHUNBEIFENGHOUDEYUNDONGZHUANGBEILIPIN。

一筒国际CHULENIKEYUXINLANGWANGSHEQUDEHEZUOZHIWAI,ADIDASYUBAIDU、KAPPAYUPPLiveZHIJIANYEYOUZHEXIANGTONGXINGZHIDEHEZUO。ZHEISANGEPINPAILIYONGWANGLUOSHEQUDEFANGFAYOUYIGEGONGTONGDIAN,JIUSHIHUIJINGCHANGXINGDIZUZHIYUPINPAIXIANGGUANLIANDETIYUBISAIDENGHUDONGHUODONG,ZHEIYANGBIANNENGGOULIYONGHUODONGJIANGPINPAISHENTOUJINCANYUZHEDESHENGHUODANGZHONG。

优点

MUQIANGUONEIHULIANWANGDANGZHONG,MEIYIGESHEQUHUOLUNTANDANGZHONGHUDONGDEWANGYOU,QIAQIAJIUSHIGAILINGYUDEAIHAOZHEHUOFASHAOYOU。YINCI,TONGGUOWANGLUOSHEQUZHEIYIPINGTAI,QIYEKEYIGENGRONGYIQUANDINGJINGZHUNKEHU,TOUFANGJINGZHUNXINXI,GENGDAFANWEISOUSUOXIAOFEIZHEHECHUANBODUIXIANG,JIANGYOUSANZAIWANGLUOGECHUDEQIANZAIXIAOFEIZHEJUHEDAOTONGYIDEXIANSHANGPINGTAI,LIYONGXINDEWANGLUOSHOUDUANKUODAKOUBEICHUANBO,HUODEGENGWEIJINGZHUNDEYINGXIAOTUIGUANGXIAOGUO———ZHENZHENGWANGLUOFENZHONG、HUIJUMUBIAOQUNTI、YANYIJINGZHUNYINGXIAO。

注意事项

一筒国际MUQIANSHEQUYINGXIAOXINGWEIHAIZHUYAOJIZHONGZAICHUANGYIHUDONGSHIJIANYINGXIAO、PUTONGPINPAIGUANGGAO、SOUSUOYINQINGGUANGGAO、XIAOGUOLIANMENGTUIGUANG、TIEZIYINGXIAODENGJIGEFANGMIAN,MOSHIHAIXUYAOJINYIBUCHUANGXIN。

一筒国际LINGWAI,TONGGUOANLIWOMENBUNANFAXIAN,YUNDONGLEIPINPAIYINQICHANPINDETEXING,JIAOYITONGGUOSHEQUJUBANMIANDUIMIANDESHITIHUDONGHUODONG,BINGQIEKEYIJIANGCHANPINYUNYONGZAIHUODONGZHONG。YINCI,FEIYUNDONGLEIPINPAIRUHEJUXINGSHIHEZIJIDEHUODONG,YESHIZHIDESIKAODEWENTI。

PINPAISHIYONGDU:★★

JIELUN:MUQIANKANLAI,HAISHINENGRANGREN“DONG”QILAIDEPINPAIGENGRONGYIZAISHEQUTUIGUANGHUODONG。

TUIGUANGNANYIDU:★★★

JIELUN:ZAIMEIYOUZHAODAOPINPAIDUIYINGKEHUQUNJIJUDESHEQUQIAN,YIQIEDOUSHIKONGTAN。

  微博营销

  概念

WEIBOYINGXIAOJIZHIPINPAITONGGUOWEIBO,YUPINPAIYONGHUJIANLIQILIANXI,BINGTONGGUOBUDUANDIZAIWEIBOZHONGFABUGELEIPINPAIXIANGGUANHUODONGXINXI,XIYINYONGHUCANYUQIZHONG,BINGYOUCIGONGGULAOYONGHUQUNDEZHONGCHENGDU,BINGJIEZHULAOKEHUQUNLAIFAZHANXINKEHU。

  案例

一筒国际MUQIAN,YIJINGYOUYIXIEGUONEIFUZHUANGPINPAIKAISHITANSUOWEIBOYINGXIAO,QIPAIJIUSHIQIZHONGZHIYI。GAIPINPAIWEIBOFUZERENBIAOSHI,MUQIANYUNZUOWEIBOYINGXIAODUIQIYELAISHUOHAISHIYIZHONGCHANGSHI,YESHIYICIXUEXIHETANSUO。KUAISUBIANJIEDEXINXIFABUYIJIYONGHUGAOXIAODECANYUTUJING,ZUIZHONGXINGCHENGLEQIYEYUWANGMINDEYOUXIAOHUDONG。ZHEIZHONGKUAIJIEDEYOUXIAOHUDONGMOSHI,YOULIYUPINPAICHUANBOSHULIZIJIDEZAIXINGYEZHONGDEWEIXIN,YIJIZAIWANGLUOSHANGSHULIZHONGGUOFUZHUANGXINGYEBIAOGANDIWEI。

一筒国际TONGGUOXINLANGWEIBOZHEIGEPINGTAI,QIPAINENGZUIWEIZHIJIEDIHUOQUXIAOFEIZHEDUIPINPAIDETAIDU、GANSHOUYIJIZUIXINDEXUQIU、JIANYIDENGDENG,TONGGUO“GUANZHUHUATI”ZHUIZONGXIAOFEIZHEDUIPINPAIDEZUIXINPINGJIA,HUOQUSHICHANGDONGTAINAIZHIGONGGUANWEIJIDEXIANZHAO。ZIKAIBANWEIBOZHIJIN,QIPAIWEIBOYIXIANHOUSHOUDAOLEHENDUOWANGYOUGUANYUFUZHUANGSHEJI、YINGXIAOQUDAO、PINPAIJIANSHEDENGDUOFANGMIANDEYIJIANHEJIANYI,ZHEIXIEXINXIDUIYUPINPAIDEFAZHANWUYIYOUZHEZHONGYAOYIYI。

ERZHUANZHUYUDIANZISHANGWUMOSHIDEFUZHUANGPINPAIVancl,DUIYUZHEIZHONGXINXINGDEWANGLUOSHENGHUOMOSHIZEGENGJIAGUANZHUHEJIJICANYU。VanclYAOQIUQIWEIBOGUANLIYUANZAIFABUXINWEIBODESHIHOU,YAOJIANGZIJIDEJIAOSEDINGWEIWEIYIMING“WANGYOU”,ERFEIYIGEQIYE。YAOYIWANGMINDESHENFENHEQITAWANGYOUHUDONG,TONGSHIYAOJINLIANGBIMIANFABUDEWEIBOGUOYUGUANQIANG,QUERDAIZHIDESHIYAODUOFABUNENGGOUYINQIDAJIAGUANZHUHETAOLUNDEHUATI。CHUCIZHIWAI,CONGVanclLAOZONGCHENNIANDAOPINPAILIDEMEIYIMINGYUANGONG,MEIGERENDOUKAITONGLEZIJIDEWEIBO,ZHEIYANGJIUZAIWEIBOSHIJIELIXINGCHENGLEYIGEPANGDADEVanclTUANDUI,SHIPINPAITONGGUOWEIBOSHENTOUDAOPANGDADEQIANZAIXIAOFEIQUNTIZHIZHONG。

  优点

WEIBOYUYINGGUANGHERUANWENXIANGBI,GENGBUYISHIXIAOFEIZHECHANSHENGFANGANQINGXU,SHIPINPAIYUXIAOFEIZHELINGJULIJIECHUDEYIZHONGZAITI,TONGGUOWEIBOSHIXIANYUXIAOFEIZHEZHENZHENGDEHUDONG,ZHEIDUIYULAJINPINPAIYUXIAOFEIZHEDEJULI,ZENGJIAQIYEDEQINHELI,DACHENGRUANXINGDEPINPAITUIGUANGGENGYOUJIAZHI。TONGSHI,JIHULINGCHENGBENJIUNENGCONGWANGMINDELIUYANJIHUIFUDANGZHONGZHIDAOYONGHUDUIZIJIPINPAIDEYIGEPINGJIAHEXUQIU,BINGNENGDEDAOYIXIEFANKUIDEYIJIAN,ZHEIDUIYUQIYELAIJIANGSHIZUIBAOGUIDEHUIBAO。

ZHUYISHIXIANG

WEIBOZUOWEIYIGEGANGGANGCHUXIANBUJIUDEJIAOLIUPINGTAI,MUQIANZAIGUONEIDEHULIANWANGJINGZHENGZHONGHAICHUYUXIAOZHONGPINGTAIDEDIWEI,ZAIWAIJIEKANLAIHENXUANDEBEIHOUQISHICHUYUYIZHONGBUWENBUHUODEZHUANGTAI,WEIBOYAOXIANGBEIDAZHONGZHULIUSUOJIESHOUHAIXUYAOYIDINGSHIJIAN,XIANZAIDUIQITANYINGLIHAIWEISHIGUOZAO。

PINPAISHIYONGDU:★★★★★

JIELUN:YOUYITAINENGGOUSUISHISHANGWANGDEDIANNAO,WAIJIAYIMINGFUZEFABUWEIBODEZHUANYUAN,RENHEPINPAIDOUKEYIZHICHUSHUYUZIJIDENEITIAO“WEIBO”。

TUIGUANGNANYIDU:★★

JIELUN:MUQIANWEIBOHAISHUXIAOZHONGJIAOLIUPINGTAI,TONGSHIZAIWEIBOSHANGYUGUKEDEHUDONGXINGSHIJISILUWANQUANYOUBIEYUCHUANTONGFANGSHI,YINCIXUYAOQIYEXUNZHAODAONENGGOUJIAYUGAIMOSHIDEZHUANYERENYUAN,BINGQIENENGGOUZHUANBIANGUYOUDETUIGUANGSILU。

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